THE DIAGNOSIS INCLUDES:
A practical 90-day action plan
01
Diagnose
I examine how the business looks, communicates and converts, then identify the problems and opportunities that matter most.
02
Creative Direction & Production
I shape the complete creative expression of the business, from positioning, language and copy to campaign concepts, visual direction and social content. Then I assemble and lead the right team to produce it.
03
Equip Your Team
I leave your team with more than a folder of finished files. I create the guidelines, content pillars, templates, briefing tools, workflows and practical systems they need, then teach them how to maintain the creative standard.
04
Advise
Once the system is working, I can remain involved as a consultant or fractional creative director, reviewing work, shaping campaigns, guiding important decisions and helping the brand continue to evolve.
Build Capability, Not Dependency
The goal isn’t to keep you dependent on full-time production. It’s to raise the creative standard, build a system your team can use and remain available wherever experienced creative direction adds the most value.
WIDER ENGAGEMENT
What We Can Build Together
Creative direction goes far beyond choosing how something looks. It shapes how the business thinks, speaks, behaves and shows up across every customer touchpoint. Depending on what the diagnosis identifies, the wider engagement can include:
Brand positioning and creative strategy
Messaging, language and tone of voice
Copywriting and campaign concepts
Visual direction and a distinctive brand world
Social media strategy, content pillars and repeatable formats
Photography, film and design production
A ready-to-use library of brand content
Creative guidelines, templates and workflows
Training for the internal team
Ongoing senior creative direction and consultancy
A NEW SERVICE, BUILT ON 20+ YEARS OF EXPERIENCE
The Creative Diagnosis turns that experience into a clear, structured process for identifying creative problems, prioritising what matters and showing businesses what to fix first.
SAMPLE DIAGNOSIS
Independent London Caterer
Putney, London
01
Business introduction
A trusted independent caterer with excellent food, loyal clients and a reputation built through word of mouth.
02
The symptoms
The quality of the real experience was not reflected online. The offer felt broad, the proof was buried and enquiry paths were weak.
03
The prescription
Clarify the offer, lead with appetite and occasion, bring social proof forward and create cleaner routes to quote and book.
04 THE INTENDED OUTCOME
More enquiries and bookings within 60 days.
Ideas made real.
Explore the campaigns, content and brand worlds that shaped the judgement behind The Creative Diagnosis.
VIEW FULL CREATIVE CREDENTIALS
↗
FULL CREATIVE CREDENTIALS
Explore 20+ years of creative direction, campaigns, production and commercial work.
View the full credentials
↗
What it’s like to work together.
20+
years’ experience
6B+
content views
11,000+
assets created
£500K+
reported Adobe portfolio revenue
Questions before treatment
A focused diagnosis of how your business looks, sounds and performs, followed by a practical report and 90-day action plan.
Established small businesses and ambitious founders whose real quality has outgrown the way they currently present themselves.
A Creative Health Score, complete diagnosis, prioritised findings, top three priorities, a practical 90-day action plan and a private findings presentation.
Your full report is delivered within seven days of the 60–90 minute consultation.
Yes. After the diagnosis, Tom can develop the creative direction, assemble and lead the right team, and oversee production from brief to delivery. He then equips your team with the tools, workflows and training to maintain the standard, while remaining available as an ongoing creative consultant.
The Creative Diagnosis is £800, including the consultation, complete Creative Health Report and private presentation.